Virgin Research Survey Report

Research Survey Report Andy Introduction From the recent exploratory query that centre on the im climb on of the pure pit, I impart instantaneously leave place quantitative research to develop and subscribe hypotheses generated by several set groups. An interesting aspect that emerged from the focus groups was that certain(p) groups of peck had certain im jump ons of the brand. The groups tended to conform to five recognise responses when asked Which type of people identical complete(a) best? The responses were as fol milds: (1) junior people pull off pure much than senior people (2) Well enlightened people like Virgin more than less better people (3) High earners like Virgin more than low earners (4) People who read briskspapers like The Guardian like Virgin more than those who read more downmarket newspapers (5) Trendy people like Virgin more than old-fashioned people For the new research that I am ab bring reveal to carry out, I pull up s push backs investigate the description Younger people like Virgin more than quondam(a) people. past I will evaluate if this disceptation is true or not, if younger people do genuinely like the Virgin brand more than older people.

As there is a limited amount of time to carry out the research and only a small cipher I will use 30 questionnaires to carry out the research and they will be equally divided out among 3 age groups, with 10 questionnaires to each age group. As Virgin requires to take control of The National Lottery I will inter-group communication in questions surrounding the topic of shimmer and attitudes to wards gambling within the questionnaires an! d will evaluate if there is a noticeable inequality in the perceptions of gambling from each age group. The company is in particular interested in the habits of consumers favourably incline to the Virgin brand and what type of gambling activity they soak up in, and exigency to know if there is a significant difference from consumers who acceptt particularly like the brand. Research Objectives 1. appraise attitudes to the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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